What Is Mass Recruitment and Why Do You Need It?

mass recruitment

In recruitment, some industries don’t have the luxury of hiring one or two people to fill vacant roles. They need dozens of candidates to fill dozens of roles. They need to conduct mass recruitment.

Sometimes companies turn to mass hiring because they’re just getting started or because they’re opening a new branch.

Imagine a healthcare company that’s opening a new hospital. They don’t need one or two doctors. They need dozens of doctors and hundreds of nurses to care for patients round the clock.

This means this healthcare company needs to mass recruit doctors, nurses, technicians, secretaries, among others.

Keep reading to learn about what mass recruitment is, its benefits and challenges, and the top industries where it’s needed.


What is mass recruitment?

First, there are several ways to refer to mass recruitment, which we’ll be using interchangeably in this article.

Mass recruitment is known as:

  • Mass hiring
  • Bulk recruitment
  • Bulk hiring

Bulk recruitment is the process of seeking various candidates to fill various positions at the same time.

For example, if you’re a construction company and want to hire 20 or more engineers at the same time, then you need a mass recruitment solution.

Companies in Saudi Arabia, the United Arab Emirates, and the Gulf region often need to mass hire engineers and contractors.

With mass hiring, you may want to hire a dozen, two-dozen, or even 100 or more people at the same time.

It’s not something you can do yourself without straining your HR team beyond its limits. That’s why it’s best to turn to a specialized recruitment company like Tawzef to handle the mass hiring process on your behalf.


Why do companies mass hire?

Before we explore the top industries that turn to mass hiring, let’s look at how companies benefit from bulk recruitment strategies.


1)  Business needs

Put simply, one of the top reasons companies turn to mass hiring is because their business needs demand it.

For example, if you’re launching a new branch for a restaurant, you need to hire several waiters and busboys. That’s in addition to other roles like a restaurant manager or supervisor, cashier, and others.

You don’t have the luxury of time to go through the recruitment process and source, filter, and assess people one-by-one.


2)  Filling vacancies faster

As mentioned business needs will dictate whether a company needs to mass hire candidates or not.

Naturally, with mass recruitment, the hiring process is different. It’s faster and accordingly means filling vacancies faster.

The purpose of use a bulk recruitment strategy isn’t to collect 1000+ resumes. It’s to get the job of hiring a large number of people done faster.

Mass recruitment reduces the time-to-hire and time-to-fill recruitment metrics.


3)  Cost efficient

Mass recruitment saves a company a lot of money when recruiting candidates.

Instead of going through the recruitment process and the applicants one-by-one, they get to review resumes in bulk and meet candidates during a mass hiring event.


4) Better employer branding 

While improved employer branding isn’t a reason to mass hire, it does have a positive impact on a company.

Companies that turn to mass recruitment show the community they’re growing and want to fill more jobs and help more people rise in their careers.


Types of jobs that require mass hiring

As mentioned, some industries go about the bulk recruitment process more than others.

Industries and job types where mass recruitment offers better results than going through the standard recruitment process are:

  • Supermarkets (cashiers, sales)
  • Hospitals and medical centers (doctors and nurses)
  • Education (teachers, assistants at universities and schools)
  • Construction (all areas of construction)
  • Real estate development companies (engineers, supervisors,…etc.)
  • Banks (tellers)
  • Sales reps and supervisors in various industries including FMCG

These aren’t the only industries, but they’re the most common when it comes to mass hiring.


Challenges of mass hiring

Unfortunately, it’s not all sunshine and roses when a company needs to mass hire.

1)  Time constraint

Companies that turn to mass hiring, usually want to fill vacancies fast. That’s because they, most likely, just got a new project and need to get to work on it.

In construction, they need to have a delivery timeline they want to stick to and want to avoid delays.

So, time constraint is a big factor. However, when trying to fill 20 vacancies, the recruitment process can stall.

Instead of trying to find and fill those vacancies in a few weeks or a month, the process may a take much longer, hurting the hiring company.


2)  Access to a large number of candidates

Another challenge is for companies to get access to a large number of candidates, filter them, and walk them through their process.

After that, they may need to give them a small test or interview them to ensure they have the technical and soft skills they’re looking for.

Often companies will ask recruitment firms like Tawzef to hold a mass hiring event. During these events, the hiring company will meet and interview the filtered candidates to make their final hiring decisions.


3)  Applicant quality

A major challenge in bulk recruitment is the quality of candidates. Often, companies will end up with hundreds of interested but unqualified candidates.

If they publish their vacancies on multiple platforms, they’ll likely get duplicate applications and resumes. Which makes the already-long and tiring recruitment process even longer.


4)  Prompt responses to candidates 

Finally, companies need to be quick in responding to candidates about whether or not they’ve been accepted.

Otherwise, they risk hurting their employer brand by being unresponsive or losing candidates to competitors or other companies.


How Tawzef helps companies with mass recruitment

If you’ve struggled to mass hire talents for your company or organization, then put your worries and previous struggles aside. We’ve got you covered.

As a recruitment agency, Tawzef regularly hires talents for the Gulf region.

We’ve mass hired doctors and nurses for an Omani healthcare organization.

We also helped a GCC-based oil and gas company hire over 200 employees, on short notice.

You can learn more about case study for the GCC oil and gas company on LinkedIn.

Here’s how we help companies with their mass hiring needs:

1) We start by creating a mass hiring plan or strategy

2) We discuss the client’s needs and how they prioritize candidates

3) Begin the mass recruitment process by sourcing candidates from multiple sourcing channels

4) Deliver top candidates to the employer

5) Conduct next steps based on the client’s requirements, such as preparing travel papers, payroll or manpower outsourcing needs


Wrapping it up

Not all companies need to mass hire employees. Many companies operate for decades without ever having to turn to mass recruitment.

But if your company needs to find and hire a large number of employees, you don’t have to go at it alone.

You don’t have to strain your HR team and hiring managers to find the qualified candidates you seek.

Tawzef for Recruitment and HR Consultancy has been helping companies with their hiring needs, including mass recruitment services, for decades.

If you need mass recruitment services whether locally or in countries in the GCC, we’ve got you covered.

Reach out to Tawzef and our team will get back to you and fulfill your needs ASAP.



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