Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods Responsibility to acquire new food service accounts for the UAE Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals. Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost. Approval and critique of promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development. Develops and executes effective HORECA account-specific marketing & Sales programs. Requirements Degree in Hospitality Management, Food Technology or equivalent professional qualification. Minimum 2  years Sales & Marketing experience handling Food Service accounts specific to HORECA customers in the region Strong Food Service contacts Ability to deal at all levels from Unit Head Chefs and Contract Catering Managers through to Buyer level. Proven track record of achieving sales targets. Very good written and verbal communication skills Proven track record in developing markets and achieving business results