Develop and execute paid marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.
Optimize campaigns to achieve key performance indicators (KPIs) such as conversion rates, cost- per-acquisition (CPA), and return on ad spend (ROAS).
Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve
performance.
Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads
Manager, Facebook Business Manager, and other analytics platforms.
Implement re-targeting and re-marketing strategies to maximize customer engagement.
Stay updated with digital marketing trends, ad platform updates, and industry best practices.
Collaborate with creative teams to develop compelling ad creatives and landing pages.
Research competitors and industry trends to identify new growth
Requirements
Bachelor's degree in Marketing, Business, Analytics, or a related field.
Proven experience in performance marketing, PPC, and paid media campaigns.
Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid
marketing platforms.
Strong analytical skills and ability to interpret data to optimize campaign performance.
Experience with conversion tracking, attribution models, and marketing automation tools.
Knowledge of SEO, CRO, and programmatic advertising is a plus.